Makanah Makanak — Creative Cinematic Production
- Client: Makanah Makanak
- Sector: Brand Campaign
- Video production
- Creative direction
- Post-production
Creative cinematic production for the Makanah Makanak campaign: visual treatment, direction and post, delivered as a WebM cut optimised to play inside web pages.
The Challenge
A campaign idea needing a visual treatment that separates it from formulaic advertising, with the constraint that the film has to run on web pages without weighing down load time.
Strategic Intervention
We built the visual treatment and storyboard, shot and directed the film, then finished the edit and colour grade and compressed the master to WebM for smooth in-browser playback.
What We Delivered
- —Short film delivered as a web-optimised WebM
- —Visual treatment and storyboard ahead of the shoot
- —Final edit and colour grade
Outcomes
- —One asset that works on the site and on social without re-production
- —A lightweight web format that plays without a noticeable page delay
Showcase Videos
Makanah Makanak
Questions About This Case Study
What was Aura’s scope on Makanah Makanak?
Visual treatment and storyboard, then shooting and direction, then the edit and colour grade through to final delivery.
Why was the film delivered as WebM?
The primary destination was playback inside web pages, and WebM gives a smaller file at comparable quality, which shortens load time.
Can the film be reused on other channels?
Yes — we hand over a master that can be cropped to vertical and square cuts when that is agreed as part of the project scope.
