The Kelvin Ice Cream Halo
Building a vibrant digital community for Kelvin Ice Cream through youthful, highly interactive, and visually appetizing content. By styling posts, capitalizing on trends, and capturing in-store customer experiences, we turned Kelvin's social media into a primary driver of foot traffic.
The Challenge
Despite Kelvin's delicious products, their social media presence was static and failed to capture the brand's energetic, fun essence. Engagement rates were low, and online posts did not convert followers into store visitors for their new Riyadh locations.
Strategic Intervention
We launched a dynamic, highly interactive social management playbook: 1. Appetite-Appeal Styling: Conducted fresh product shoots with vibrant, colorful styling designed to make menus look irresistible. 2. Reels & Trend-Jacking: Created quick, entertaining Reels leveraging trending sounds and topics to spark discussion. 3. User Generated Content (UGC): Featured real customer reactions trying out new ice cream flavors, building authentic social proof.
