Training Centre — Building a Digital Presence From Zero
- Client: Undisclosed client
- Sector: Training & Education
- Makkah
- Social media management
- Visual and verbal identity
- Content production
A newly founded training centre for which we built the visual and verbal identity and ran its accounts and content up to the launch of its first programme intake.
The Challenge
A newly founded centre with no active accounts and no clear visual identity, needing to introduce its programmes before the first intake opened.
Strategic Intervention
We built the visual and verbal identity for the accounts, set an educational content plan showcasing the trainers’ expertise, and ran publishing and campaigns on Snapchat, Instagram and TikTok up to launch.
What We Delivered
- —A unified visual and verbal identity across the accounts
- —Educational content plan and publishing calendar
- —Campaign management on Snapchat, Instagram and TikTok
Outcomes
- —Accounts live with a unified identity ahead of the first intake
- —Growing engagement with the educational content through the launch weeks
- —A clear enrolment path for prospective trainees
Image Gallery
Questions About This Case Study
Where did the project start?
From zero — no active accounts and no visual identity, so we began with identity, then the content plan, then campaigns.
Which platforms were the focus?
Snapchat, Instagram and TikTok, as the closest fit to the audience enrolling in training programmes.
Do you publish follower and enrolment numbers?
Not without a documented source and client approval. What appears here describes the work delivered and its qualitative outcomes.