Riyadh Real Estate Company — Search Campaign Rebuild
- Client: Undisclosed client
- Sector: Real Estate
- Riyadh
- Google Ads
- Landing pages
- CRM integration
A real estate company whose search campaigns, landing pages and lead routing we rebuilt. Operational figures are unpublished at the client’s request.
The Challenge
Monthly Google Ads spend producing plenty of clicks and few serious enquiries, driven by broad keyword targeting and a single landing page for every project.
Strategic Intervention
We isolated non-commercial terms with negative lists, built a dedicated landing page per project and district, and connected the enquiry form to the client’s CRM so leads reach sales directly.
What We Delivered
- —Negative keyword lists and rebuilt ad groups
- —Dedicated landing pages for each residential project
- —Enquiry form connected to the client’s CRM
Outcomes
- —Clearly better enquiry quality compared with the pre-rebuild baseline
- —Leads reaching the sales team with no manual handoff step
- —Every enquiry traceable back to its source down to project level
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Questions About This Case Study
Why were the campaigns underperforming before?
Broad search terms and one landing page for every project, so unqualified visitors landed on a page that did not match what they searched for.
What does the CRM connection do?
Every enquiry reaches sales immediately with its ad source attached, so lead quality can be measured rather than lead count alone.
Do you publish the campaign numbers?
No. Spend and conversion data belongs to the client and is only published with their approval and a documented source.