Personal Care E-commerce — Store and Campaign Rebuild
- Client: Undisclosed client
- Sector: E-commerce — Personal Care
- Riyadh
- SEO
- Performance ads
- Creative content
A personal care store whose pages, speed and campaign structure we rebuilt. The client has not released its figures, so this study describes the work and qualitative outcomes only.
The Challenge
Slow-loading product pages and a tangled category tree made the right product hard to reach, while continuous ad spend ran with no separation between cold and retargeted audiences.
Strategic Intervention
We compressed and converted media assets to modern formats, rebuilt the product page around benefits and ingredients, built a purchase-intent keyword structure, then split Meta and Snapchat into cold-prospecting and retargeting tiers using creator-made content.
What We Delivered
- —Product page and category structure redesign
- —Purchase-intent keyword plan mapped to dedicated category pages
- —Multi-tier campaign structure on Meta and Snapchat
Outcomes
- —Noticeably faster product page loads after media compression
- —A clear rise in orders through the first two months of the new structure
- —A clean split between acquisition and retargeting budget
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Questions About This Case Study
Why are there no numbers in this case study?
The client has not authorised publishing its data. We do not publish a percentage or figure without a documented source and written client approval.
Which services did the project cover?
Technical SEO, product page redesign, performance ad management on Meta and Snapchat, and creative content production.
How long did the project take?
It ran in phases, starting with site improvements and then campaign restructuring; the exact duration depends on catalogue size.
